Gary Kaskowitz
Gary Kaskowitz, MBA, PhD, helps his students and clients cut through the world of noise to identify what truly matters to their business and personal growth. He is a Professor of Management and the former Dean of the School of Arts, Humanities, and Social Sciences at Moravian College in Bethlehem, PA. He is the author of “Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this” which has been used in college classrooms across the country. Gary has consulted for both For-Profit and Non-Profit organizations with an emphasis on understanding human motivation and how to drive value in a chaotic world. He has worked with numerous organizations helping them better define and use strategic marketing principles to acquire additional revenue and support. Gary has developed, taught courses, and consulted on business modeling, marketing management, strategic marketing, business start-ups, consumer behavior, market research, personal sales, and the use of storytelling and branding to increase loyalty and revenue. In addition to his teaching at Moravian College, he is the founder of the Research Based Results and the Moravian Consulting Group firms designed to bring customized training and consulting to business strivers of all abilities.
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